News & Insights
2026年1月25日
Gen Z and Alpha Are Bringing “Skinification” to Haircare — From Scalp to Strand
Gen Z and Alpha Are Bringing “Skinification” to Haircare — From Scalp to Strand One of the biggest narrative shifts in 2026 is the rise of haircare that behaves like skincare — a trend often referre
Gen Z and Alpha Are Bringing “Skinification” to Haircare — From Scalp to Strand
One of the biggest narrative shifts in 2026 is the rise of haircare that behaves like skincare — a trend often referred to as “skinification.” Hair isn’t just cosmetic; it’s treated as living tissue with microbiome, hydration balance, and sensitivity concerns.
This shift is real and measurable:
- Scalp-focused products (serums, exfoliants, microbiome balancers) are selling faster than traditional shampoos
- Dermatologists and trichologists are gaining influence in product development
- Ingredient decks now include skincare staples like niacinamide, hyaluronic compounds, and adaptogens — all aimed at scalp health, not just cleaning hair
What does this mean for the shampoo segment?
Haircare is no longer just about getting rid of oil — it’s about creating a foundation for long-term hair quality, starting with the scalp.
This trend aligns with a broader shift toward holistic health-driven routines in beauty — driven by consumer demand for visible, scientifically informed results.