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2026年1月25日
Why Haircare Behaves Differently in the Middle East Than Anywhere Else**
Why Haircare Behaves Differently in the Middle East Than Anywhere Else** Anyone who treats the Middle Eastern haircare market like Europe or the US is already behind. This region operates under diffe
Why Haircare Behaves Differently in the Middle East Than Anywhere Else**
Anyone who treats the Middle Eastern haircare market like Europe or the US is already behind.
This region operates under different physical and cultural conditions:
- High temperatures most of the year
- Dry air or extreme humidity, depending on the country
- Frequent hair washing due to heat and lifestyle
- Strong emphasis on grooming, fragrance, and presentation
Haircare here is not seasonal.
It is daily survival care.
The Core Market Reality
In the Middle East, consumers don’t ask:
“Does this shampoo smell nice?”
They ask (consciously or subconsciously):
- Will this irritate my scalp if I wash daily?
- Will it make my hair heavier in heat?
- Can it handle sun, styling, and frequent cleansing?
This is why the region consistently over-indexes on:
- damage repair
- nourishing formulas
- oil-based traditions blended with modern routines
Understanding this baseline is the entry ticket to the market.